This year Joeb Moore & Partners feature color is Klein Blue. For reference, Yves Klein appropriated and ritualized the color blue to the point that he created and named the blue “Klein Blue.” This infatuation with Blue began when he was a boy. While playing with his friends each appropriated a color of the world. Klein chose the sky as his base element and conceptual primitive. He never let go of it. It was the trigger for his artwork for the rest of his life.
Blue and the theory of impregnation towards the immaterial, Klein presented eleven canvasses, although identical, were not appreciated equally by the public, and subsequently were sold differently. Thereafter, Klein concluded that each painting, as well as its material reality, was impregnated with an immaterial quality that made it distinct from the others.